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HISH Personas Survey (Internal)

Introduction: We are refining our understanding of customer personas for the upcoming private beta. Your feedback will help us focus our efforts and align our strategies.
This survey should take approximately 10-15 minutes to complete, although the initial review may take additional time (estimated 20-40 minutes). IMPORTANT Reference Materials To help provide context for the customer personas we're evaluating, please take a moment to review the slide deck and recording: - Slides: HISH Customer Personas - Mission Flywheel - Recording: Fathom HISH Personas Meeting recording (includes meeting summary)
*IMPORTANT NOTE* In the survey, the persona sequencing is intentionally randomized.

Meet the Personas

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Initially, which persona stood out most to you as the primary persona for HISH to pursue?

1. First impression

2. Other persona:

Are there other persona types you believe we should consider that are not part of the set of 6 personas above? For example: "Eva Encore" (retiree searching for encore career)

3. Please provide a brief explanation of why you ranked the personas the way you did.

Mission Alignment

4. How well do you think the personas align with HISH's mission of "helping people find sustainable independent work?" (aka, "freed from the traditional 9-to-5?")

Not aligned
Barely aligned
Moderately aligned
Very aligned
Extremely aligned
Peter Parent
Terry Technologist
Vicky Veteran
Patty Passive
Other (write-in)
Nancy Newhustle
Gary Globetrotter
^^ the persona sequencing is intentionally randomized. ^^

5. What made you answer the way you did around mission alignment?

Business Opportunity

6. Which personas do you believe offer the most immediate opportunity for user acquisition?

Not acquirable
Barely acquirable
Moderately acquirable
Very acquirable
Extremely acquirable
Peter Parent
Patty Passive
Gary Globetrotter
Vicky Veteran
Other (write-in)
Terry Technologist
Nancy Newhustle

7. Which personas do you believe HISH could create the most value for?

Not valuable
Barely valuable
Moderately valuable
Very valuable
Extremely valuable
Patty Passive
Terry Technologist
Gary Globetrotter
Other (write-in)
Nancy Newhustle
Peter Parent
Vicky Veteran

8. What made you answer the way you did around business opportunity?

Persona Rankings

Please provide a final, forced ranking of which personas you believe HISH should pursue.

9. Persona Rankings:

9. Persona Rankings:
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10. Please leave any additional feedback we should consider as we select HISH's primary customer persona.

Optional: please leave your email address so we may associate your response to your name.